Star Wars: Where Science Meets Imagination Since it premiered at the Museum of Science in Boston in October 2005, Star Wars: Where Science Meets Imagination has traveled to cities across the U.S. At each location, the center of attraction has been the full-size replica of the Millennium Falcon spaceship from Episode IV—including an audio track designed and mixed by Bose, and a sound system that features Bose® proprietary 3Space® audio systems. 
When the exhibit opened this year in Chicago, Philadelphia and Minneapolis, Bose was again on hand. And the Bose Retail Direct Group (RDG), In Harmony With Education® (IHWE) program and U.S. Wholesale Group (USWG) worked together to deliver more “wow” experiences to visitors. At each location, guests toured the Star Wars exhibit, visited the Millennium Falcon and attended demonstrations of such Bose products as the Wave® music system, SoundDock® systems, consumer headphones and the Computer MusicMonitor® speaker system. At Franklin Institute in Philadelphia, Bose participated in an annual event for teachers, hosted by the museum. Representatives of the IHWE program shared information about our educational outreach initiative with educators. They also had preliminary discussions with museum staff about offering the IHWE program through the Franklin Institute. The Science Museum of Minnesota in Minneapolis hosted a “Bose Night” for employees and customers of the ElectroForce® Systems Group of Bose Corporation, along with local RDG and USWG employees and their families. In addition to an exhibit tour, the evening included a display of ElectroForce test instruments, as well as Bose audio demonstrations presented by members of USWG. These events presented excellent opportunities for collaboration across many organizations. They delivered great experiences to Bose customers, reinforced the Bose brand and created new Bose advocates. See also: Nissan Unveils New FORUM Concept with |
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