For over 35 years, the unconventional thinking Bose brought to the original 901® Direct/Reflecting® speaker system has been carried forward to new applications and several families of innovative products. The pursuit of lifelike sound and exceptional realism continues—from floorstanding to bookshelf to small cube speakers you can hold in the palm of your hand.

Today, Direct/Reflecting® technology helps support complex movie soundtracks that deliver new realms of entertainment. Surround sound technology and multichannel sources mandate systems that can re-create the listening impact you've come to expect in movie theaters. Incorporating Direct/Reflecting® technologies in Lifestyle® and Acoustimass® home entertainment systems re-creates those dynamic audio experiences in your home.

The search for Direct/Reflecting® technology set the precedent for all subsequent technologies from Bose. Our engineers still engage in research that leads to new and innovative solutions—making the difference in everything you listen to.