The Charles Hotel
An independent luxury hotel in Cambridge, Massachusetts, the Charles Hotel competes with the large chains by doing “the small things a little better.” Here, splendid accommodations and attentive service are offered with creativity and flair. The hotel is a leader in the use of sound to create a distinctive atmosphere of luxury, style and comfort.
The Charles uses Bose® equipment throughout the hotel’s facilities, from the Regattabarvoted the best jazz club in Bostonto its main restaurant, banquet rooms, casual dining rooms, pubs and common areas. The Charles was also the first hotel to equip all of its guest rooms with the Bose Professional Wave® radio.
Has it paid off? Absolutely, according to Brian Fitzgerald, general manager. “For example, there was a well-known international organization considering booking our venues for parties and other functions, but initially they weren’t interested in having their members stay at the hotel. I asked the vice president to at least take a look at what we had to offer. The moment he walked into the suite, he looked at me and asked, ‘You have Bose Wave® radios in all your rooms?’ I said yes, and they booked the rooms that afternoon.
“In all of our restaurants and facilities, it has to be Bose. Our customers expect the best from us,” concluded Fitzgerald.