Current events. Emerging technologies. New models

The new Buick Encore features Bose® sound and Bose Active Noise Cancellation

Encore, Buick's luxury 5-passenger compact crossover, offers an exciting new option for 2013: the Bose sound system. And, for the first time in a Buick, Bose technology for reducing unwanted cabin noise is not only available, it's standard.

Using proprietary tools and techniques, Bose engineers placed seven high-performance speakers at strategic locations throughout the vehicle. Controlled by Bose system electronics that fine-tune the sound, they deliver a premium listening experience to all seating positions.

And the listening is made even better by Bose Active Noise Cancellation technology. This exclusive Bose innovation electronically reduces unwanted sounds from inside and outside the vehicle, resulting in a quieter ride and an environment that lets your music soar with less distraction.


Introducing the new Bose® sound system for the Cadillac ATS

Marking three decades of collaboration between Bose and Cadillac, the brand-new ATS offers a choice of two premium Bose sound systems: the optional Bose Centerpoint® surround system or the standard Bose sound system.

Both feature all-new electronics and innovative speakers that deliver superior audio performance tuned precisely for the cabin's unique acoustics. In addition, proprietary Bose Active Sound Management technology reduces unwanted low frequencies created by the powertrain for a remarkably quieter ride—and a better listening environment.

The 10-speaker Centerpoint surround system lets vehicle owners enjoy a Bose surround sound experience from their existing CDs, MP3s and satellite radio. Bose SurroundStage® signal processing delivers a 360-degree sound field to every seat. Every voice and instrument sounds more distinct, as if coming from a concert hall stage.

The new ATS aims to prove that "luxury" and "compact" can indeed coexist. These premium Bose systems strengthen its case with truly luxurious sound.


Introducing the new Bose® sound system for the Mazda CX-5

Enhanced energy efficiency is just one of the hallmarks of the all-new 2013 Mazda CX-5. And just one of the reasons its custom-engineered Bose surround sound system is a perfect match. This 9-speaker system delivers concert-like sound, yet is smaller, lighter and more energy-efficient than systems with comparable performance. It is also uniquely matched to the crossover's interior so the system performs at its best in that specific acoustic space.

Bose innovations are right at home in this technologically advanced vehicle. Next-generation AudioPilot® noise compensation and Centerpoint® signal processing work with powerful neodymium-based speakers to provide immersive, multi-channel sound for each passenger, wherever they sit.

On its website, Mazda says their new engineering philosophy "reimagines every component to work together in unprecedented harmony." In this regard, the CX-5 and its Bose sound system truly are made for each other.