Current events. Emerging technologies. New models

Introducing the new Bose® sound system for the Cadillac ELR

Because it's a Cadillac, the electric-powered ELR never lets you forget it's a luxury vehicle. That includes when you turn on the premium Bose sound system. Using a proprietary approach, the system is engineered specifically for the unique acoustics of the ELR cabin. Using a detailed analysis of the ELR's interior, speakers and electronics are carefully selected and placed within the cabin. Bose digital signal processing further refines the system performance, resulting in the ELR interior working as a part of the sound system. With this level of customization, the system can be enjoyed with all the fullness, detail and emotion one expects from Bose.


Bose active sound management software for noise cancellation in cars now available
on chip from NXP semiconductors

Bose® Active Sound Management software for noise cancellation in cars now available on chip from NXP Semiconductors

Through an engineering collaboration with NXP Semiconductors N.V., Bose will offer its industry-leading noise-management capabilities to auto manufacturers as a software solution integrated on a chip from NXP. Vehicles without Bose® speakers and amplifiers can now use Bose Active Sound Management technology to cancel unwanted engine and powertrain noise in a car's cabin. The Bose software solution will operate in any vehicle using a head unit equipped with NXP's SAF775x car radio integrated circuit, and any sound system that performs in the frequency range necessary for active noise cancellation.

The Bose/NXP solution provides an easy, efficient approach for controlling engine and powertrain noise by using existing sound system designs and eliminating the weight and cost of traditional noise management. The Bose noise-cancellation software is customizable; Bose engineers will tune it to the manufacturer's requirements, providing comprehensive, scalable support for the technology during vehicle development, pre-production and post-production.

Until now, Active Sound Management was only available in cars with Bose sound system hardware, including models from Buick, Cadillac, Chevrolet and Infiniti. The Bose/NXP solution extends the technology capabilities to a wider range of car makers and models.

For more information about Bose Active Sound Management solutions, visit bose.com/ASM.


Presenting the Infiniti Studio on Wheels by Bose for the Infiniti Q50

The Infiniti Q50 isn't just a new model. It's the harbinger of a new generation of Infiniti vehicles and brand identity. This stylish sports sedan comes loaded with new technologies designed to transform driving into a bold adventure.

The 14-speaker Infiniti Studio on Wheels by Bose provides the perfect soundtrack, with game-changing audio technologies that envelop each listener in a personal sound space. It brings the music closer, with every voice and instrument sounding distinct and real.

Plus, a backdrop of relative quiet enhances the whole experience. Active noise control cancels intrusive low frequency noise, allowing for better-sounding music and easy conversation.

Infiniti uses phrases like "stirring performance" and "technological refinements" regarding its new Q50. They could just as easily be talking about the Infiniti Studio on Wheels by Bose.


The legendary Chevrolet Corvette—now with a new Bose® Centerpoint® surround sound system

Bose is happy to share in the celebration of the Corvette's 60th anniversary—and a long-standing partnership with Chevrolet—with the Bose Centerpoint surround sound system offered in the Corvette sedan and convertible.

So, how does a sound system stand up to the growl of a 6.2 liter, 430-horsepower V8? Try 10 high-performance speakers strategically placed throughout the cabin, including an 8-inch Nd® woofer paired with a 14-liter bassbox that throbs with conviction.

In addition, Centerpoint 2.0 and SurroundStage® signal processing circuitry work together to create musical grandeur. Each listener gets a surround sound experience from stereo CDs, MP3 CDs and satellite radio while being enveloped in a 360-degree sound field. Whether you're behind the wheel or along for the ride, you're always in the middle of the music.

It's still the top-selling high-performance sports car in its segment. And the Bose Centerpoint system gives the Corvette one more head-tuning feature.


Introducing the new Bose® 5.1 surround sound system for the Porsche Cayman

The Porsche Cayman has a proud heritage of acclaimed sports car performance. This year, it's longer and wider, yet lighter than before. With a choice of the Cayman or Cayman S, there's plenty of driving excitement just waiting to be enjoyed on the nearest winding road.

The Bose 5.1 surround sound system delivers a listening experience that's equally memorable. With 10 high-performance speakers carefully placed throughout the cabin, both driver and passenger enjoy powerful, nuanced sound, from deep lows to crystal-clear high notes.

Two 9-inch Nd® woofers, one in each door, are paired with a 5.25-inch high excursion woofer in a 12-liter enclosure to drive rich, deep bass you can feel. Bose technologies such as Centerpoint® 2.0 and SurroundStage® signal processing circuitry combine to create a totally immersive audio environment—no matter where you're sitting.

From its legendary engineering to road-gripping capabilities, every drive in the Porsche Cayman is something to behold. The premium Bose sound system is the perfect accompaniment.


Presenting the Chevrolet Silverado with a premium Bose sound system

All work and no play? Not the Chevrolet Silverado. It's tough on the outside, and comfortable on the inside. Now that it's outfitted with a Bose premium audio system, well, life just gets even more entertaining.

For the first time, you can enjoy Bose quality sound in crew and extended cab models with bench seats. This is no off-the-shelf solution. Each speaker is carefully selected to match the unique acoustics of the Silverado interior. The custom acoustic package includes 6 by 9-inch woofers, and repositioned Twiddler® mid/high-range speakers for improved stereo imaging.

Bose innovative bass management approach means your music has the power and feel of a live performance. While Bose digital signal processing helps to produce full, natural sound, without distortion.

The Chevrolet Silverado is considered one of the benchmarks of full-size pickups. And with the Bose premium audio system, it's also setting a new standard for quality sound in a hard-working truck.


Announcing the Bose® Centerpoint® surround sound system for the Buick LaCrosse

Bose works closely with Buick to develop premium sound systems that match the style and substance of these luxurious vehicles. The Bose Centerpoint® surround sound system for the Buick LaCrosse is the latest example of this.

In keeping with their custom-designed approach, Bose automotive audio engineers began to work with Buick LaCrosse designers early in the vehicle's development process. The result is an 11-speaker system that envelopes driver and passengers in an immersive listening experience.

Multiple bass sources strategically placed throughout the cabin provide powerful low-frequency sounds without audible distortion. Centerpoint 2.0 signal processing circuitry helps to give listeners a true surround sound experience, with each instrument heard in precise detail that delivers the emotional satisfaction of a live performance.

Buick says "It's about the drive, not the destination" when describing the LaCrosse. The Bose Centerpoint surround sound system was created with that spirit in mind.