Your Privacy Rights

Ensuring you understand what personal information Bose Corporation may collect about you, how we may use and share this information, and the steps you may take to limit this use or sharing, is fundamental to our respect for our customers.

This privacy policy is specific to Bose Corporation customer operations in the US. As used within the context of this policy, "personal information" means personally identifiable non-public information—such as your name or email address—that is not otherwise publicly available. Answers to survey questions, comments and suggestions that do not identify you are not personal information, and Bose is free to use and distribute this information without obligation. However, any personal information you submit to us in connection with such surveys, comments or suggestions is subject to this privacy policy.

This privacy policy does not apply to information we collect in connection with employment matters about our employees or applicants for employment.

If you are a Bose® Payment Plan customer, please read Privacy Notice for Bose Payment Plan instead to understand what personal information we may collect about you, how we may use and share this information, and the steps you may take to limit this use or sharing.

Personal information we collect
In general, we collect personal information about you to support your relationship with Bose and to manage our business. We obtain personal information through various means, including:

• Forms and requests you submit to us
• Your communications and dealings with us (on our websites, in stores, at special events, over the phone and by mail)
• Website tracking applications (for details see "Online tracking" below)
• Our affiliates and third parties
• Other sources

The personal information we collect may include:

• Name, address, telephone number and email address
• Billing information, such as credit or debit card number, verification number and expiration date
• Information about purchases or other transactions with us
• Online browsing information (for details see "Online tracking" below)
• Other personal information

We may combine the personal information we receive from one source with information we receive from other sources.

Online tracking
In order to make improvements to Bose.com and your online shopping experience, we automatically receive and record information from your computer and browser, including your IP address, Bose cookie information (see below), software and hardware attributes, and the pages you visit. To do this, we may use applications that recognize your computer and gather information about its online activity.

For example, we use "cookies" on our website. A cookie is a small amount of data, often including an anonymous unique identifier, sent to your browser from a website. If your browser's preferences are set to accept it, the cookie is stored on your computer’s hard drive. Your browser will permit a website to access the cookies it has sent to you, but not the cookies sent to you by other websites.

Our cookies provide information that makes it easier for you to use our website. They enable you to make purchases on Bose.com and move uninterrupted between site areas. They collect information about your use of our site, your computer's operating system and browser type, your Internet service provider, domain name and IP address, and the website visited before our site and the link used to leave our site.

We may also use cookies for a number of other reasons including:

• To allow you to access your information when you "sign in" to your account
• To provide you with customized content
• To remember the last page you visited
• To keep track of preferences you specify while visiting Bose.com
• To conduct general analysis and research
• To identify purchases made in response to our advertising

A cookie does not allow us to read any other information from your hard drive. If you are concerned about having cookies on your computer, you can remove them at any time. You can also set your browser to block cookies, or to notify you when you receive a cookie, allowing you to decide whether or not to accept it.

We may also use an application known as a "web beacon." A web beacon is an electronic file that usually consists of a single-pixel image. It can be placed on a web page or in an email to transmit information, which could include personal information. We may use web beacons, in conjunction with cookies, for a number of reasons, including:

• To assist in tracking and analyzing advertising effectiveness
• To verify purchases made on Bose.com
• To count and recognize site visitors
• To personalize your experience

In addition to our use of these applications, certain third parties and affiliates may set and access cookies on your computer, and use web beacons in conjunction with them. For example, third parties or affiliates may administer Bose banner advertising programs on non-Bose websites, or they may provide auditing, research or reporting. Specifically, a third-party provider may collect information to target some Bose advertisements. For information about this practice, including privacy and confidentiality, visit the Network Advertising Initiative website.

The use of any applications utilized by third parties and affiliates is subject to their own privacy policies, not the Bose.com privacy policy. If you prefer to prevent third parties and affiliates from setting and accessing cookies on your computer, and using web beacons in conjunction with them, you may set your browser to block cookies. Additionally, you may remove yourself from the targeted advertising of companies within the Network Advertising Initiative by opting out here.

Please note: To complete a purchase on our website, you’ll need to accept cookies sent by our site. If you choose not to accept our cookies, please call us at 1-800-999 2673 to place your order by phone. Blocking our cookies may also impact the usability of other features on Bose.com.

The Bose® Preferred Credit Card
The Bose® Preferred Credit Card is offered and administered by HSBC Bank Nevada, N.A. The HSBC Bank Nevada, N.A. Privacy Statement applies to the information you submit as part of your credit card application and to certain ongoing interactions you may have with HSBC Bank Nevada, N.A., such as your payment history. We urge you to carefully read the HSBC Bank Nevada, N.A. Privacy Statement on the HSBC Bank Nevada, N.A. website. It may contain terms and conditions, privacy provisions, security information or other provisions that differ from Bose policies.

Children's privacy
Bose.com is a general-audience website. We do not knowingly collect personal information from children under the age of 13.

How we use personal information
In general, we use the personal information we collect about you to support your relationship with Bose and to manage our business. We may use your personal information for various purposes, including:

• To complete a purchase or other transaction that you initiate
• To respond to your request for information and provide you with more effective and efficient customer service
• To provide you with product updates and information about products you have purchased from us
• To customize the advertising and content you see
• To help us better understand your interests and needs and to improve your Bose experience
• To make improvements to our websites
• For analysis, marketing research and reports
• To manage our business
• As permitted or required by applicable law
• For other purposes

We may also use your personal information to contact you by email, postal mail or phone regarding Bose products, services, promotions and special events. Please see Privacy Preferences if you wish to restrict the use of your personal information for this purpose.

If you request that your Bose purchase be shipped to someone other than yourself (such as a gift recipient), we may also use the recipient’s personal information as described above. Like you, these recipients may restrict our use of their personal information for purposes of being contacted by email, postal mail or phone regarding Bose products, services, promotions and special events. Please see Privacy Preferences.

Why and how we share personal information
Bose may share your personal information with our affiliates and with third parties (companies not subject to common ownership or management with Bose Corporation) as follows:

• To assist us in providing you with services or completing a purchase or other transaction that you initiate
• To assist us in managing our business and to perform activities such as research and analysis
• To assist us in marketing, such as the administration of our promotional email and online advertising programs
• To respond to subpoenas, court orders or legal process, or to establish or exercise our legal rights or defend against legal claims
• When we believe it is necessary in order to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or violations of our terms and conditions
• As permitted or required by applicable law

We may also share your name and contact information with our affiliates and third parties so that they may contact you by email, postal mail or phone regarding products, services, promotions or special events that might appeal to your interests. Please see Privacy Preferences if you wish to restrict the sharing of your personal information for this purpose.

If you request that your Bose purchase be shipped to someone other than yourself (such as a gift recipient), we may also share the recipient’s personal information with our affiliates and third parties as described above. Like you, these recipients may restrict the sharing of their personal information for purposes of being contacted by email, postal mail or phone regarding products, services, promotions and special events that might appeal to their interests. Please see Privacy Preferences below.

Privacy preferences
You have choices about our use and sharing of your personal information for marketing purposes. You may, at any time, ask us not to:

• Use your personal information to contact you by email, postal mail or phone regarding Bose products, services, promotions and special events that might appeal to your interests
• Share your name and contact information with our affiliates and third parties so that they may contact you by email, postal mail or phone regarding products, services, promotions or special events that might appeal to your interests

Please visit Communication Preferences or call Bose toll free at 1-800-999 2673 to express your privacy preferences.

You may also have the opportunity to express your privacy preferences when submitting certain information to us, such as during a transaction or on an event registration form. In addition, our email communications always include a method for you to unsubscribe from our email list.

Please note that, regardless of your request, we may still use and share certain information as permitted or required by applicable law.

Special note for California residents
California law gives residents of California the right under certain circumstances to request information from us regarding the manner in which we share certain categories of personal information with third parties for their direct marketing purposes.

The address for requesting this information is Bose Corporation, Online Commerce Group, PO Box 9168, MS 740, Framingham, MA 01701-9168.

However, because our privacy policy gives you a choice of opting out of having your personal information disclosed to third parties for their direct marketing purposes, we may instead provide you with information on how to exercise your opt-out preferences. Please see Privacy Preferences above if you wish to learn more about restricting the sharing of your personal information with third parties for their direct marketing puposes.

The above privacy policy is specific to Bose Corporation operations in the US. This policy is governed under Massachusetts law notwithstanding any principles of conflicts of law. We reserve the right to amend this policy at any time. Any such amendments to this policy may apply to information we collect in the future as well as any information we obtained prior to such amendment. We will post all changes to this policy on this website.

If you have any questions, please send us an email.

You may also contact us at 1-800-999 2673. Outside the US, call 1-508-766-1099.

Or send a letter to:

Bose Corporation
C/O Online Commerce Group
P.O. Box 9168
MS 740
Framingham, MA 01701-9168


Revised November 13, 2008