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BOSE SUPER BOWL LI LETSHEARIT
OFFICIAL CONTEST RULES AND RELEASE

NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER THIS SWEEPSTAKES. PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID IN NEW YORK, FLORIDA, AND WHERE PROHIBITED OR RESTRICTED BY LAW.

CONTEST DESCRIPTION: The Bose Corporation (“Bose”) Super Bowl LI LetsHearIt (“Sweepstakes”) begins on January 18, 2017 at 9:00 AM Eastern Standard Time (“EST”) and ends on February 5, 2017, at 11:59:59 PM EST (the “Sweepstakes Period”).

ELIGIBILITY: This Sweepstakes is open only to legal United States residents of the fifty (50) United States and the District of Columbia, except New York and Florida, who are 18 years or older (or the age of majority in their state) at the time of entry as of January 18, 2017. This Sweepstakes is void where prohibited by law and is subject to all applicable laws and regulations. NO PURCHASE NECESSARY. Employees, officers and directors of Bose, the NFL Entities (defined as the National Football League (the “NFL”), its member professional football clubs, NFL Ventures, Inc., NFL Ventures, L.P., NFL Properties, LLC, NFL Enterprises LLC, NFL Productions LLC, NFL International LLC and each of their subsidiaries, affiliates, shareholders, officers, directors, agents, representatives and employees), and members of the immediate families (defined for these purposes as parents, spouse, children, siblings, grandparents, and each of their respective spouses, regardless of where they reside) or households (whether related or not) of any of the above are NOT eligible to participate.

HOW TO ENTER: During the Sweepstakes Period a potential entrant may enter the Sweepstakes by following the different entry methods listed below. Maximum of one entry per person. All entries received after the Sweepstakes Period will be void. Before being declared a winner, a selected entrant must be in compliance with the Official Rules, and their entry information must be verified. Any prize notification or prize delivery returned as undeliverable may result in disqualification. By entering the Sweepstakes, participant(s) agree to be bound by the Official Rules. Bose reserves the right to remove any entry or posting, or refuse to allow an entry based on content. All entries become the property of Bose and will not be acknowledged or returned.

To participate, entrants must have accounts with the following social media platforms: Twitter, Facebook, Instagram or Snapchat. Message and data rates may apply to the use of mobile devices to participate in the Sweepstakes.

ENTRY METHODS
(1) Log-in and/or create a Twitter, Facebook, Instagram, or Snapchat account. You may obtain a Twitter, Facebook, Instagram or Snapchat account at www.twitter.com, www.facebook.com, www.instagram.com, or www.snapchat.com.
(2) Use your personal account with either Twitter, Facebook, or Instagram to post or tweet (as applicable) an original video supporting any NFL Team, that is still engaged in the 2017 NFL Playoffs as of the Sweepstakes Period commencement date, on Twitter, Facebook, or Instagram with the hashtag #LetsHearIt (private messages and retweets using Twitter, Facebook or Instagram do not count as valid forms of entry). Snapchat users may enter by using their personal account to share an original video with the BoseOfficial Snapchat account, supporting any NFL Team, that is still engaged in the 2017 Playoffs as of the Sweepstake Period commencement date. Video entries may showcase, but are not limited to: game day preparation, wearing supporting football gear, tailgating, game day viewing parties (or preparation for game day viewing parties), game attendance, cheering on their team or other game day activities. See the Content Guidelines listed below. Entrants will receive one (1) entry into the Sweepstakes for posting/tweeting/sharing a qualifying video during the Sweepstakes Period.

All Entries must be submitted from a valid Twitter, Facebook, Instagram or Snapchat account. IT IS THE ENTRANTS SOLE RESPONSIBILITY TO ASSURE THAT HIS/HER PRIVACY SETTINGS ALLOW FOR BOSE TO VIEW THEIR APPLICABLE ENTRIES.

PUBLICITY CONSENT/RELEASE: ALL ENTRANTS AGREE TO ALLOW BOSE AND ITS RESPECTIVE SUBSIDIARIES AND AFFILIATES, PROMOTIONAL AND ADVERTISING AGENCIES AND REPRESENTATIVES THE RIGHT TO USE HIS/HER NAME, BIOGRAPHICAL INFORMATION, IMAGE, VIDEOS, PHOTOS AND/OR LIKENESS AND STATEMENTS FOR PROGRAMMING, PROMOTION, TRADE, COMMERCIAL, ADVERTISING AND PUBLICITY PURPOSES IN CONNECTION WITH THIS SWEEPSTAKES, AT ANY TIME OR TIMES, IN ALL MEDIA NOW KNOWN OR HEREAFTER DISCOVERED, WORLDWIDE, INCLUDING BUT NOT LIMITED TO ON TELEVISION, VIDEO, THE WORLD WIDE WEB AND INTERNET, WITHOUT NOTICE, REVIEW OR APPROVAL AND WITHOUT ADDITIONAL COMPENSATION, EXCEPT WHERE PROHIBITED BY LAW.

ENTRANTS FURTHER GRANT TO BOSE THE ABILITY TO: PUBLISH, REPRODUCE, DISPLAY, DISTRIBUTE, COPYRIGHT AND OTHERWISE USE, ALTER, COMBINE, REARRANGE, MODIFY, MAKE DERIVATIVE WORKS OF, AND POST THEIR VIDEOS THROUGHOUT THE WORLD, IN PERPETUITY, FOR SUCH PURPOSES, AND WITH SUCH FREQUENCY, AS BOSE SHALL DETERMINE IN ITS SOLE DISCRETION (INCLUDING BUT NOT LIMITED TO TRADE AND COMMERCIAL PURPOSES AND ALL TYPES OF ADVERTISING, PROMOTION AND PUBLICITY), IN ALL FORMS OF INTERNET AND SOCIAL MEDIA NOW KNOWN OR HEREAFTER DEVISED, INCLUDING, BUT NOT LIMITED TO, BOSE’S WEBSITES AND SOCIAL MEDIA PLATFORMS INCLUDING, WITHOUT LIMITATION, INSTAGRAM, SNAPCHAT, FACEBOOK, TWITTER, TUMBLR AND PINTEREST. ENTRANTS HEREBY WAIVE ALL “MORAL RIGHTS” TO THE USE OF THE VIDEOS BY BOSE AS DESCRIBED IN THESE OFFICIAL RULES.

WINNER SELECTION: Potential winners will be selected by random drawing for a chance to win one (1) pair of Bose QC35 headphones (as described below). Drawings will be conducted by Bose, whose decisions in all matters relating to this Sweepstakes are final. Before a prize is awarded, winners must be in compliance with the Official Rules. All winners will be required to provide sufficient evidence of their identity, by email, phone or in person, and otherwise have complied with the Official Rules to be declared the winner. Potential winner(s) will be notified via (i) (private) Twitter/Facebook/Instagram/Snapchat message from the Bose Twitter/Facebook/Instagram/Snapchat account or (ii) via email notification from Bose and must respond to the message/email and commence the prize claim procedure within forty-eight (48) hours of message/email transmission. IT IS THE POTENTIAL WINNER’S SOLE RESPONSIBILITY TO ASSURE THAT HIS/HER PRIVACY SETTINGS ALLOW FOR BOSE TO CONTACT HIM/HER PRIVATELY. Failure to comply with any aspect of the prize claim procedure for any reason, if potential winner cannot be notified for any reason (whether due to potential winner’s privacy settings on Instagram, Snapchat, Facebook or Twitter or otherwise), or if winner is determined to be in violation of these Official Rules will result in prize forfeiture without compensation and selection of an alternate winner from among all remaining eligible entries received. At the sole discretion of Bose, disqualification and forfeiture may result from any of the following: (1) a potential winner’s failure to respond to notification in the time frame designated by Bose; (2) the return of an email notification as undeliverable; (3) a potential winner’s failure to provide Bose with satisfactory proof of age, identity, and residency; (4) a potential winner’s failure to validly claim the prize within 48 hours of the notification attempt; and (5) any other non-compliance with the Official Rules. In the event of forfeiture, the prize may be awarded to an alternate (time permitting). Upon prize forfeiture, no compensation will be given.

PRIZE DESCRIPTIONS: During the Sweepstakes Period, entrants can win one (1) pair of QC35 headphones (approximate retail value $349.95) (the “Prize”). One hundred (100) pairs of QC35 headphones will be awarded to entrants in total in connection with this Sweepstakes. The total value of all Prizes awarded during the Sweepstakes Period is approximately Thirty-four Thousand Nine Hundred Dollars ($34,900.00). Limit of one (1) Prize per person and/or household. The winner of the Prize is not entitled to any difference between the actual value of the Prize and the approximate retail value stated herein. The odds of winning the Prize depend on the number of eligible entries received during the Sweepstakes Period. The Prize will be fulfilled within two (2) to ten (10) weeks from the end of the Sweepstakes.

AWARDING OF PRIZES: Prizes must be accepted as awarded. Prizes are non-transferable and non-redeemable for cash. No substitutions, except by Bose, who reserves the right to substitute a prize or any portion of a prize with a prize of equal or greater value.

USE OF DATA: Bose will be collecting personal data about entrants, in accordance with its privacy policy. Please review Bose’s privacy policy.

By participating in the Sweepstakes, entrants hereby agree to Bose’s collection and usage of their personal information and acknowledge that they have read and accepted Bose’s privacy policy. By entering the Sweepstakes, entrant agrees to opt-in to having their personal data shared with NFL Entities for analytical purposes. Participant may notify Bose via email at BoseSocial@Bose.com to request to opt-out of having such personal data shared with the NFL Entities.

ENTRY ISSUES: Bose and its agents are not responsible for technical, hardware or software failures of any kind, lost or unavailable network connections, failed, incomplete, garbled or delayed computer transmissions including lost, misappropriated or corrupted entries, virus, worm or Trojan Horse damage or any other damage which may limit a participant’s ability to participate in the Sweepstakes. Finally, the entrant represents and warrants to Bose that the entry will not contain content that she or he does not have the right to transmit under any law, contract or fiduciary relationship or which contains any viruses or any other information that may damage or otherwise interfere with any computer systems, data or that of other users.

INVALID ENTRY: Bose reserves the right at their sole discretion to disqualify any individual who is found (i) to be tampering with the entry process or the operation of the Sweepstakes; (ii) to be acting in violation of the Official Rules; or (iii) to be acting in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. CAUTION: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY ALTER OR DAMAGE ANY ENTRY OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, BOSE RESERVES THE RIGHT TO DISQUALIFY SUCH ENTRANT OR INDIVIDUAL AND SEEK DAMAGES OR ANY OTHER REMEDY FROM ANY SUCH ENTRANT OR INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW.

CONTENT GUIDELINES: Videos that are determined by Bose in its sole discretion to be (a) indecent, offensive, inappropriate, or morally objectionable, (b) feature alcohol or drug use of any kind, advocate violence or any kind of illegal activity, or are otherwise unfit for publication; (c) violate any third party rights, including, but not limited to copyrights, trademark rights, or rights of privacy and publicity (this includes the rights of persons depicted in the video and the rights of the videographer if not the entrant him/herself); (d) disparage or adversely affect the business reputation or goodwill of Bose or its products or the NFL in any way; (e) espouse any political, religious or other cause/concern other than the above-referenced theme of the Sweepstakes; or (f) otherwise violate these Official Rules will not be eligible. If Bose determines in its sole discretion that a video is in violation of these Official Rules, such video will not result in Sweepstakes entry. Bose may notify a person that his/her video did not qualify for Sweepstakes entry and provide an opportunity to cure such defect (if possible) but Bose is in no way obligated to do so and disclaims any liability in conjunction therewith. Bose further reserves the right to petition Facebook, Instagram, Snapchat and/or Twitter (as appropriate) to remove the violative posted/tweeted video, as well as taking any and all other actions that Bose deems appropriate so as to protect its legal rights. Without limiting the foregoing, if Bose deems a particular video as egregiously or blatantly violating the preceding content guidelines (or these Official Rules) or if a person repeatedly violates the content guidelines/Official Rules, such person will be disqualified from the Sweepstakes. The use of any agencies or automated software to submit entries will void all entries by that entrant.

Entrants are solely responsible for the contents of the videos as submitted, and agree to release Bose and the NFL Entities from all claims and liabilities arising out of its use of the videos in accordance with these Official Rules. By submitting an entry, the entrant: (i) warrants and represents that he/she has read these Official Rules, is eligible to participate in the Sweepstakes and agrees to be bound hereby; (ii) warrants and represents (and agrees to confirm in writing without compensation upon Bose’s request) that all of the information provided is accurate, that the video submitted is the original work of the entrant and does not and will not violate any third party’s legal rights (including without limitation rights of privacy and/or publicity, copyright, trademark or other intellectual property right), and/or any applicable law; (iii) represents and warrants that the video does not contain any disabling device, virus, worm, back door or other disruptive or malicious code that may or is intended to impair their intended performance or otherwise permit unauthorized access to, hamper, delete or damage any computer system, software, network or data and (iv) represents and warrants entrant is at least eighteen (18) years of age.

GENERAL: The contest is subject to all applicable federal, state, municipal and local laws. Bose reserves the right to modify or terminate this contest at any time without notice to participants. All decisions of Bose shall be final. The Sweepstakes shall be governed by the laws of the Commonwealth of Massachusetts and the federal laws of the United States applicable therein without giving effect to any choice of law or conflict of law, rules or provisions that would cause the application of any other jurisdiction’s laws.

The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect and shall be construed in accordance with the terms as if the invalid or illegal provision were not contained herein.

All taxes, fees, and surcharges on prizes are the sole responsibility of the prize winners. Any winner agrees to provide Bose with necessary information to complete any necessary I.R.S. 1099 and other forms.

By participating in the Sweepstakes, each entrant releases and holds harmless and agrees to indemnify Bose and its respective parent companies, subsidiaries, affiliates, advertising agencies, public relations agencies, prize suppliers, including any vendors providing services and the NFL Entities (collectively, the “Released Entities”) in connection with this Sweepstakes and hold them harmless from and against any and all costs, claims, damages, (including, without limitation, any special, incidental or consequential damages), or any other injury, whether due to negligence or otherwise, to person(s) or property (including, without limitation, death or violation of any personal rights, such as violation of right of publicity/privacy, libel, or slander), due in whole or in part, directly or indirectly, to participation in the Sweepstakes, or arising out of participation in any Sweepstakes related or Prize related activity, or the receipt, enjoyment, participation in, use or misuse, of any Sweepstakes or Prize related activity, whether hosted by Bose or a third party. The NFL Entities, Twitter, Facebook, Instagram and Snapchat will have no liability or responsibility for any claim arising in connection with participation in this promotion or any prize awarded. The NFL Entities, Twitter, Facebook, Instagram and Snapchat have not offered or sponsored this promotion in any way.

IN NO EVENT WILL THE RELEASED ENTITIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES ARISING OUT OF YOUR ACCESS TO AND PARTICIPATING IN THE SWEEPSTAKES AND/OR DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM ANY WEBSITES ASSOCIATED WITH THE SWEEPSTAKES. WITHOUT LIMITING THE FOREGOING, THIS SWEEPSTAKES AND ALL PRIZES ARE PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT. SOME JURISDICTIONS MAY NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES OR EXCLUSION OF IMPLIED WARRANTIES SO SOME OF THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU. CHECK YOUR LOCAL LAWS FOR ANY RESTRICTIONS OR LIMITATIONS REGARDING THESE LIMITATIONS OR EXCLUSIONS.

NO AFFILIATION WITH TWITTER, FACEBOOK, INSTAGRAM OR SNAPCHAT: This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with Twitter, Facebook, Instagram or Snapchat. Any questions, comments or complaints regarding the Sweepstakes should be directed to Bose.

OTHER PRODUCTS DEPICTED, IF ANY, OF OTHER COMPANIES DOES NOT CONSTITUTE SPONSORSHIP OR ASSOCIATION WITH THIS SWEEPSTAKES IN ANY WAY BY SUCH COMPANIES.

WINNER LIST: A winners list will be available within thirty (30) days of the end of the Sweepstakes Period. To receive a list of winners, send an email to BoseSocial@Bose.com or a self-addressed stamped envelope to Bose Corporation, The Mountain Road, Framingham, MA 01701. All requests must be received within thirty (30) days after end of Sweepstakes.

SPONSOR: Bose Corporation, The Mountain, Framingham, MA 01701 (www.bose.com).

© 2017 Bose Corporation