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Say hello to our new headphones, earbuds, and the latest in sound

Inside the releases of our new true wireless noise cancelling earbuds, truly open-ear wireless headphones with innovative Bose OpenAudio™ technology, Bluetooth® sport earbuds, first-ever gaming headset, and expanded Bose Frames line of audio sunglasses. Plus, a glimpse at what might be next in the world of Bose audio.

What it takes to innovate

Twenty years ago, Bose released the first QuietComfort® noise cancelling headphones to mainstream consumers after years of development and research. Since then, we’ve continued a legacy of research, development, and innovation with each new release of headphones, next level of noise cancelling technology, and expansion into new areas of audio — like wireless earbuds that don’t even go in your ears. Through it all, we’ve stayed true to Dr. Bose’s passion and vision: advancement through research and insights at our very core. A commitment that sets us apart but also holds us to a different standard, despite the added time or effort that might take.

The much-anticipated release of our first true wireless in-ear noise cancelling earbuds is a testament to the rigorous lengths our engineers, designers, and product managers go. We strive to predict the needs, wants, and concerns of customers while also meeting our own high standards that go above and beyond.

To introduce our latest innovations, we’re also sharing a few unpublished details and stories from inside Bose.


Bose QuietComfort® Earbuds

The anticipation and wait for the release of our true wireless in-ear noise cancelling earbuds is finally over. And while the wait may have been longer than anticipated, the result is very much what customers and reviewers had speculated and hoped for. Our team of engineers and designers set the bar high: pack the power of the over-ear Bose Noise Cancelling Headphones 700 into a true wireless earbud. But we didn’t want to just meet expectations, we wanted to surprise, delight, and give users an amazing sensory experience.

“Building a product takes thousands of detailed decisions made on a daily basis that all factor into the end result with the customer always in mind.” 

— Denise Celuch, Product Manager

Power and performance in the tiniest of details

Noise cancelling requires a lot of processing power, which drives battery size and overall performance. Bose QuietComfort® Earbuds use a new, dual-core digital chip for noise cancelling. It’s about half the size and uses half the power of the previous generation chip but with four times the computational power. Which allowed us to push the boundaries of what our noise cancelling earbuds could deliver. Like automatically detecting and subtly adjusting noise cancelling levels when the bud is unstable, which can happen when placing the buds in your ear. Details customers might never know about or see. The type of details that speak volumes about the level of attention and thought in every last part and piece. And the very high standards we hold ourselves to.

From the category-defining 11 levels of noise cancellation, including full transparency or ambient mode, to amazing voice pickup on calls, on-bud touch controls, and a simple, sleek design, we took all the goodness of our leading banded Noise Cancelling Headphones 700, pulled in customer likes and concerns, and packed it all into a compact, truly wireless earbud.

QuietComfort Acoustic Noise Cancelling headphones, the first noise cancelling headphones


The release of our Bose QuietComfort® Earbuds is a defining moment in our noise cancelling history. It's been 20 years since we launched our first pair of QuietComfort® headphones. The new QC Earbuds feature proprietary hardware and software advancements that make them the most effective noise cancelling in-ear headphones ever. Showing us just how far we’ve come but also igniting us to see just how much further we can go.

Man by a lake wearing Bose Sport Open Earbuds

Bose Sport Open Earbuds

Dr. Bose championed the notion of pushing the boundaries of what’s possible: Bold, lifelike sound that fits in the palm of your hand, or headphones that reduce the noise of an airplane engine. Bose Sport Open Earbuds represent our latest effort to push better sound even further. They’re the first sport earbuds of their kind that don’t go in your ears, but instead let you hear your music and your surroundings at the same time. We pioneered open-ear audio with Bose Frames in 2019 – and added to our lineup of audio sunglasses in fall 2020. Bose Sport Open Earbuds take the concept a step further.

A totally open, truly new listening experience

Sure, there are other headphones that let you listen to music without anything in your ears, but there’s nothing else quite like Bose Sport Open Earbuds. Most other open-ear wireless headphones utilize bone conduction to send vibrations directly to the inner ear. While this approach does let you hear music with nothing in your ears, these types of headphones can be uncomfortable because of their tight fit, and they suffer from significant audio quality limitations.

Our research led us to a totally new kind of open-ear headphone. Bose Sport Open Earbuds combine Bose OpenAudio™ technology with a unique open-ear design to produce high-quality audio without covering your ears. Precision port direct sound from two 16 mm drivers — one in each earbud — directly toward your ears. In other words, Bose Sport Open Earbuds send sound waves through the air, not the wearer’s bones. The result is a more natural listening experience with rich, full-range sound. And the innovative dipole design minimizes the spread of sound so others around you hear practically nothing.

Why open-ear audio?

Earbuds that go in your ears or over-ear headphones that passively block out noise are great for when you want to hunker down, focus, and minimize distractions. But what about the times you don’t want to completely seal yourself off? This is when open-ear wireless headphones are most effective — whenever you want greater awareness. That’s why they’re quickly becoming the top choice for running and workout headphones. With Bose Sport Open Earbuds, you can hear your music and your running buddy or your music and city traffic, or your music and the sounds of nature while hiking. It’s an experience you can’t get with traditional headphones.

A woman wearing Bose Sport Open Earbuds while running with a friend
SoundWear Companion speaker


Inspiration can come from even the unlikeliest places, like Project Sippy Cup. Aptly code-named, it sparked the idea of an open, out-loud audio device, yet didn’t “spill,” just like the cup itself. And became known as Bose OpenAudio™ technology, first introduced in Bose SoundWear and perfected in our Bose Frames sunglasses and Bose Sport Open Earbuds.

Bose Sport Earbuds

We took all the good — and addressed the not so good — of what customers had to say about our SoundSport Free wireless headphones. Then went about creating a wireless in-ear sport headphone that felt good, looked good, and sounded amazing. We maintained the “full” and “rich” sound and comfort that users loved — and made it even better with our new StayHear™ Max eartips that provide an exceptionally stable, secure fit and a gentle seal to ensure high-quality audio performance.

Balancing function, performance, and design

One of the biggest hurdles engineers and designers faced was reducing the overall size of the earbuds and creating a slimmer profile. The result is new true wireless sport earbuds that are 40% smaller than the original SoundSport Free headphones, all in a sleek oval form that sits closer to the ear without sacrificing audio performance.

“We’re very hard on ourselves and hold ourselves to a really high standard … there’s industry standard tests — then there are our [Bose] tests.” 

— Denise Celuch, Product Manager

But it’s in the unshared details that Bose really stands apart. We knew that sport earbuds meant factoring in “sweaty humans.” And because sweat contains salt that’s corrosive to the inside of buds, we kept ease of use in mind as well as protection of key components. Currently, there are no industry standards for sweat testing. So, the engineers at Bose created their own rigorous sweat tests. They developed a “sweaty finger test” that simulates real-life scenarios and interactions where perspiration might interfere with performance, like double-tapping and using on-bud touch controls when digits are slick with perspiration. Right down to what happens when hair of different lengths drips sweat onto the buds. While the tests are far from glamourous, they certainly show our dedication to going above and beyond the industry standard.


The first Bose in-ear headphones in 2006 were the start of what would evolve into our line of sport headphones. The SoundSport wired headphones were active-user favorites for over a decade before being retired with the SoundSport wireless headphones release in 2016. Not even a year later came the Bose SoundSport Free, our very first true wireless headphones. But while headphone technology continued to evolve, we always made sure the secure, comfortable fit that had amassed so many loyal fans from the start was ever-present — and only getting better with each new release.

SIE2 sport headphones

Bose QuietComfort® 35 II Gaming Headset

Our first ever noise cancelling gaming headset with boom mic has finally arrived, much to the glee of gamers everywhere. Now you can enjoy a best-in-class noise cancelling gaming headset with detachable boom mic to easily transition from marathon gaming to everyday use. We know how important comfort, voice pickup, connection, and clarity are to the gaming community. We also know that many of you had already found creative ways to use our Bose QuietComfort® line as wired gaming headsets. So, we followed your lead and built a comfortable gaming headset with your gamer specs in mind. So much so that even Mr. Video Game himself, Lamar Jackson, dons a pair of QC35 II Gaming Headphones before slipping into his digital self on Madden Live. 

For those of you who got wind of “Tibbers,” our project codename for the QC35 II Gaming Headset, you’d be correct to think it has everything to do with League of Legends. In fact, the name came out of the transformation from everyday noise cancelling headphones to full-on gaming headset with a pop of the mic. Much like the beloved stuffed bear turned fiery protector that belongs to Annie, everyone’s favorite dark child. Just goes to show everything is playable in our world. Catch Bose on the minds — and heads — of gamers worldwide, and we’re proud to be the Official Headset of LoL Esports Global Events. #PlayEverything

SoundComm B30 Headset


Some might say we’re a bit late to the land of PC and console video games. We’d argue we’re right on time. QC customers are already using their headsets for gaming but want a better microphone to connect and be heard. Combining our category-defining audio quality, noise cancelling technology, and experience in real-time communications (aviation, sports, live events), we created a dual-purpose gaming headset that we think will be a game-changer for you.

Bose Frames with OpenAudio™ technology




There’s something to be said about maturity. With it comes experience, wisdom, and the confidence to push even further. All of which is reflected in the 2nd generation of Bose Frames. And let it be said, age looks good on our latest audio sunglasses. Three distinctive Bose Frames join the lineup of fashion-forward open-ear audio: Bose Frames Tempo, high-performance sport sunglasses made for the high-performing athlete; Bose Frames Soprano, a fresh, retro glam take on the timeless cat eye; and Bose Frames Tenor, a modern, refined square with enduring, classic appeal.

With this latest release of open-ear audio sunglasses, there’s a depth of experience that can be seen in the development, details, and delicate balance of tech with artisanal craftmanship. The team had to master form, function, and facial design elements without sacrificing the astonishing, lifelike quality of sound. Which meant having to adapt, iterate, and explore new materials that looked and performed as well as or better than the glossy acetate used by most frames and would mold to your face shape over time. Not ideal when trying to keep miniaturized audio components stable and securely in place. Or how to expand the range and repertoire of Bose Frames by leveraging classic silhouettes, but with a distinct Bose element and fresh take that doesn’t alter — but elevates — the overall design and aesthetic.

A collage of Bose Frames


Bose Noise Cancelling Headphones 700

While the Noise Cancelling Headphones 700 aren’t a new release, we can’t seem to stop innovating and thinking of what’s new and next. Our most popular over-ear headphone said to be the “most desirable ANC cans on the market” now also come in a work-ready pro model. Say hello to the Bose Noise Cancelling Headphones 700 UC that come bundled with our Bose USB Link Bluetooth module for convenient, pre-paired wireless connections for conference calls and collaborating. So, you can easily go into work mode anytime, anywhere. Plus, when bundled together, the headphones and module are Microsoft Teams certified, as well as compatible with Google Meet and Zoom.

Now, for the many who can’t get enough of the sleek design of our popular ANC Headphones 700, they’re now available in Triple Midnight. A fantastic alternative to the traditional Black or Silver that looks and sounds amazing. 

Every day made better

We’re also amazed at how people are incorporating Bluetooth noise cancelling headphones into their lives. From making calls while out and about, to self-care and moments of silence, to making the most of working from home. People are using wireless noise cancelling headphones for more than just work or listening to music. They’re finding new ways to tune in and focus when needed or tune out the ambient noises of the world around them. We can’t wait to hear what you come up with next.


Audio for life

There’s an evolution in audio underway. Whether it’s using sound in new ways and new areas of our everyday life, or soothing a racing mind, finding a space to relax, or helping secure a good night’s sleep, we’re bringing our spirit of invention and ingenuity to the forefront. And exploring new territories around health and audio, pushing OpenAudio™ technology to the next level. It’s all up ahead, so check back for updates on what’s new, now, and next inside our world of sound.

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