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Decades of Sound

60 years of Bose. 60 years of legendary music. Join us with SPIN on a journey through time, exploring six decades of groundbreaking sound.

Bose x SPIN with Ben Gibbard, Griff, and Jakob Nowell.

SPIN x Bose

Bose and SPIN have joined forces for a landmark celebration, marking 60 years of music history and the 60th anniversary of Bose. Together, we’ve created the “Decades of Sound” series, a tribute to legendary artists who have not only defined their eras but reshaped the music landscape.

A new generation of Sublime revisits the ‘90s

SPIN talks to Jakob Nowell, the son of the late frontman Bradley Nowell, about the generation that gave us Sublime, grunge, and the Spice Girls.

Jakob Nowell wearing Diamond 60th Edition Bose QuietComfort Ultra Headphones

“Grunge is an offshoot of punk with a different coat of paint.”

– Jakob Nowell

Jakob Nowell with the Diamond 60th Edition Bose QuietComfort Ultra Headphones around his neck

“The 90’s was my favorite decade of sound and music. From Tool, Beck, A Tribe Called Quest, to Oasis. Oasis is the most influential band on today’s music scene. Though they weren’t my favorite band back in the day, in high school, it was like those songs felt like they’d come out a month ago. They were just so current and relevant, and I feel like they stood the test of time in a different way.”

Griff on the impact of the 2000s

As Griff continues her meteoric rise, we sat down with her to chat about the music that influenced her career.

Griff wearing the Diamond 60th Edition Bose Ultra Open Earbuds.

“I had a very sheltered upbringing... noughties music was getting most raunchy at this point, so so much of it was forbidden fruit”

– Griff

“The genre that had the biggest impact on music in the noughties I'd say was R&B. I feel like it really peaked then and it's time to resurrect it. Again, all of the soul, all of the grooves, all of the production, even the arrangements, I just think chords were more adventurous and bridges were a thing back in the noughties. You’d just have a big power bridge that was just key change. R&B brought a lot of life and energy and influenced pop music and other music.”

Griff wearing the Diamond 60th Edition Bose Ultra Open Earbuds.

An indie legend shares his favorite ‘80s tracks

Ben Gibbard shares the artists that made the biggest impact on his career and reveals his favorite one-hit wonders, offering a glimpse into the musical influences that shaped his iconic sound and career.

Ben Gibbard with the Diamond 60th Edition Bose QuietComfort Ultra Headphones around his neck.

“All of us that came up as independent artists in the ‘90s, we all have Black Flag to thank for all the work they did building this highway and infrastructure of touring.”

– Ben Gibbard

Ben Gibbard with the Diamond 60th Edition Bose QuietComfort Ultra Headphones around his neck.
“I think what I would have loved the most about being an artist in the 1980s would have been this new forefront of making videos. Certainly, at the advent of MTV, there were no rules. People were doing crazy stuff. The concepts for the videos were just wild. And I think that that would have been a lot of fun to be a part of.”

Killer Mike on the influence of rock on rap

Killer Mike hails the ‘80s as music’s most transformative decade, celebrating its diversity and the transformative influence of rock on hip-hop.

Killer Mike wearing Bose Ultra Open Earbuds.

“What Run-DMC did was they took old rock stylings and they reinterpreted them as rap. So when they had the big anthem-like arenas, rap played in arenas.”

– Killer Mike

“Rock was coming out of a 20-, 30-year domination out of the ‘60s, ‘70s, and going into the ‘80s. But hip-hop took that mantra, it was like a relay race. They took the baton and they carried it all the way through. Appetite for Destruction is one of the greatest albums I’ve ever heard. Master Puppet is one of the greatest albums I’ve ever heard. With that said, those albums had a profound effect on this rapper that sits here before you today.”

Killer Mike wearing Bose QuietComfort Ultra Headphones.

The Last Dinner Party’s Georgia declares the ‘70s as music’s peak era

Georgia from The Last Dinner Party crowns the ‘70s decade as music’s golden age, when raw creativity and legendary icons reigned supreme.

Georgia wearing Bose QuietComfort Ultra Headphones.

“Would have loved having no social media. Would have liked the least the homophobia and misogyny and racism that was still very much prevalent.”

– Georgia

“I would have loved the idea that the birth of rock and roll was so recent that every idea that I would write is still fresh, and I wouldn’t have to look at the whole of history and like, try and come up with something new. When it’s when it’s all kind of new, that’s that would be really exciting to me.”

Georgia with Bose QuietComfort Ultra Headphones around her neck.

The ‘80s according to Bad Brains

H.R. from Bad Brains reflects on the influence of Miles Davis on his music and the iconic venue CBGB, where their legendary 1984 performance became a defining moment in the ‘80s punk scene.

H.R. with Bose QuietComfort Ultra Headphones around his neck.

“My favorite thing about the ‘80s was call and response between the band and the audience.”

– H.R.

H.R. with Bose QuietComfort Ultra Headphones around his neck.

“The artist who had the biggest impact on my career was Miles Davis. The reason was his ability to be able to play his music with so many different, new instruments. And also his uncomparable ability to have influence with his instrument.”

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