Coming soon: Meet Amazon Alexa+ with Bose

Bose is the first premium speaker brand to offer Alexa+, Amazon’s next generation of Alexa, powered by generative AI.¹

Alexa+ is here

Smarter, more personal, and included with Prime.

Alexa+ remembers your preferences, adapts to your routines, and enhances your listening experience. Better yet, it’s available for free on Bose and other compatible devices with your Prime membership. To get started, set up Alexa as your voice assistant in the Bose app.

Not a Prime member? Sign up.

More natural convos

Talk naturally and flow freely between topics. No scripts, no memorizing commands. Alexa+ picks up on what you mean and adapts as you chat — making discovery faster every time.

Bose Smart Speaker 500, Smart Speaker 300, and Smart Ultra Soundbar with a microphone icon showing soundwaves.

Heightened personalization

Alexa+ learns what you love — your favorite artists, go-to playlists, and the way you like to unwind. The more you interact, the better Alexa+ anticipates what you need, whether that's the perfect song for your morning or a podcast recommendation that feels made just for you. It's a personal AI assistant that adapts to your life, right through your Bose speaker.

Turn talk into action

Easy to talk to

Flow freely between topics. No scripts, no memorizing commands. 
Music tuned to you

Rediscover old faves or find new songs tailored to your taste.
Home control, hands-free

Say things like “I’m cold” and watch your smart home react.
Available everywhere

Keep the convo going across any-and-all Alexa+ devices.

Bose Smart Soundbar on a TV console with a TV.

Gets more done

Let Alexa+ help you with key reminders, deals you might like, and more. It can also handle multi-step tasks across services, switching in and out of apps as you ask for assistance. You can also keep contact and context between devices, allowing for continued use between your Alexa+ devices. 

How to use with Bose products

If Alexa is already enabled, learn more about Alexa+.

To manage your Alexa+ access please visit your account settings page.

Woman carrying a Bose Portable Smart Speaker outside.

¹ Amazon, Alexa, and all related marks are trademarks of Amazon.com, Inc. or its affiliates. Alexa is not available in all languages and countries. Alexa features and functionality may vary by location.

Alexa+ enabled Bose products