Coming soon: Meet Amazon Alexa+ with Bose

Alexa+ is the latest generation of Amazon’s Alexa, now powered by generative AI — and Bose is the first premium speaker brand to support it.

Tips & Tricks

Guides

Alexa+ is here

Alexa+ remembers your preferences, adapts to your routines, and enhances your listening experience — all at no extra cost for Prime members. To begin use, enable Alexa in the Bose app by setting up voice assistant.

Not a Prime member? Sign up.

More natural convos

Alexa+ allows for a greater flow to your conversations, following the natural ebb of human tone and deciphering seemingly scattered speech accordingly.

Bose Smart Speaker 500, Smart Speaker 300, and Smart Ultra Soundbar with a microphone icon showing soundwaves.

Heightened personalization

As Alexa+ gets to know you, it adjusts. It understands and utilizes securely gathered data from documents, emails, photos, and messages to tailor its responses to you, creating a more detailed, one-of-a-kind experience along the way.

Turn talk into action

Easy to talk to

Have simple, one-and-done convos to cover your needs.
Music tuned to you

Rediscover old faves or find new songs tailored to your taste.
Home control, hands-free

Say things like “I’m cold” and watch your smart home react.
Available everywhere

Keep the convo going across any-and-all Alexa+ devices.

Bose Smart Soundbar on a TV console with a TV.

Gets more done

As it learns your routine, Alexa+ is proactive in flagging day-to-day info and needs such as traffic, key reminders, and deals you might like. It can also handle multistep tasks across services, meaning it can switch in and out of apps as you ask for assistance. You can also keep contact and context between devices, allowing for continued use between your soundbar or speaker to your car, computer, or phone.