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California Privacy Notice of Collection

This California Privacy Notice of Collection applies to California residents and provides information about the categories of personal information that we collect from California residents, the purposes for which we use the information, the sources of the information, and the categories of third parties to whom we disclose the information for business purposes as required by the California Consumer Privacy Act of 2018 (“CCPA”). This Notice supplements the Bose Privacy Policy, which also contains additional information for California residents regarding their rights under the CCPA.  Please see the “Information for California Residents” section of the Privacy Policy.

Categories of information collected (see “The Information We Collect” in our Privacy Policy for additional information)

Purposes of use (see “How We Use Your Information” in our Privacy Policy for additional information)

Sources of personal information

Categories of third parties to whom we disclose the information for business and operational purposes (See “How We Share and Disclose Information” in our Privacy Policy for additional information)


Information you provide to us:

Contact information and account information

Such as name, address, telephone number, email address, and username and password.

  • Complete a purchase
  • Provide the Services and customer service
  • Communicate with you
  • Personalize your experience and customize the Services
  • Our marketing and advertising purposes
  • Bug detection and error reporting
  • Security, fraud, and legal compliance
  • You
  • Other users who provide information about you
  • Our affiliates
  • Consumer data resellers
  • Public records databases
  • Conferences and other events
  • Service providers
  • Our affiliates
  • Other individuals, services, and partners at your request
  • Entities for legal purposes
  • Entities for sales or transfer of business or assets

Customer service and maintenance interaction information

Such as questions and other messages you address to us directly through online forms, by email, over the phone, or by post; and summaries or voice recordings of your interactions with customer care.

  • Communicate with you
  • Provide the Services and customer service
  • Improve the Services
  • Understand your interests and engage in research, analysis, and reports
  • Bug detection and error reporting
  • Security, fraud, and legal compliance
  • You
  • Our affiliates
  • Service providers
  • Our affiliates
  • Entities for legal purposes
  • Entities for sales or transfer of business or assets

Demographic, statistical, and interest information

Such as your gender, interests, and user preferences.

  • Personalize your experience and customize the Services
  • Understand your interests and engage in research, analysis, and reports
  • Our marketing and advertising purposes
  • You
  • Our affiliates
  • Consumer data resellers
  • Social media networks, in accordance with your privacy preferences on such services
  • Service providers
  • Our affiliates
  • Online advertisers, ad networks, and advertising partners
  • Entities for legal purposes
  • Entities for sales or transfer of business or assets

Financial and transactional information

Such as credit or debit card number, verification number, and expiration date, to process payments and information about your transactions and purchases with us.

  • Complete a purchase
  • Communicate with you
  • Provide the Services and customer service
  • Improve the Services
  • Understand your interests and engage in research, analysis, and reports
  • Our marketing and advertising purposes
  • Bug detection and error reporting
  • Security, fraud, and legal compliance
  • You
  • Our affiliates
  • Our third-party payment processors who process transactions on our behalf and also have an independent relationship with you
  • Service providers
  • Our affiliates
  • Our partners
  • Marketers
  • Entities for legal purposes
  • Entities for sales or transfer of business or assets

User-generated content

Such as comments and any other information you submit in public forums (e.g., the Bose Community), reviews and feedback or testimonials you provide about our Services; or information you choose to attribute to your Bose device (e.g., name of music venue).

  • Communicate with you
  • Provide the Services and customer service
  • Improve the Services
  • Understand your interests and engage in research, analysis, and reports
  • Bug detection and error reporting
  • Security, fraud, and legal compliance
  • You
  • Our affiliates
  • Service providers
  • Our affiliates
  • Other users who are able to view the content you post
  • Entities for legal purposes
  • Entities for sales or transfer of business or assets

Survey or sweepstakes information

Such as collected if you participate in a survey or sweepstakes; includes information needed for you to participate (such as contact information), and to fulfill your prize.

  • Administer the survey or sweepstakes
  • Communicate with you
  • Provide customer service
  • Personalize your experience and customize the Services
  • Improve the Services
  • Understand your interests and engage in research, analysis, and reports
  • Our marketing and advertising purposes
  • Bug detection and error reporting
  • Security, fraud, and legal compliance
  • You
  • Our affiliates
  • Survey and sweepstakes partners
  • Service providers
  • Our affiliates
  • Survey and sweepstakes partners
  • Social media networks
  • Entities for legal purposes
  • Entities for sales or transfer of business or assets

Information about others

Such as name and mailing address to send a gift to another person.

  • Complete a purchase
  • Provide the Services and customer service
  • Bug detection and error reporting
  • Security, fraud, and legal compliance
  • You
  • Other users who provide information about you
  • Our affiliates  
  • Service providers
  • Our affiliates
  • Entities for legal purposes
  • Entities for sales or transfer of business or assets

Social media information

If you link your account or access the Services through a third-party social connection or log-in, we may have access to any information you provide to that social network depending on your privacy settings such as your name, gender, profile picture, your “likes” and check-ins, and your list of friends. We will also collect information from you if you interact with our pages on social networking sites (e.g., Facebook, Instagram).

  • Provide the Services and customer service
  • Personalize your experience and customize the Services
  • Improve the Services
  • Understand your interests and engage in research, analysis, and reports
  • Our marketing and advertising purposes
  • Bug detection and error reporting
  • Security, fraud, and legal compliance
  • You
  • Social media networks
  • Service providers
  • Our affiliates
  • Entities for legal purposes
  • Entities for sales or transfer of business or assets

Information from other content platforms

Such as if you connect your Bose device to a platform (such as Spotify, Amazon Echo, or Alexa), information about your interactions with those devices.

  • Facilitate the connection to the third-party platform
  • Personalize your experience and customize the Services
  • Improve the Services
  • Understand how you connect your devices to such platforms and engage in research, analysis, and reports
  • Bug detection and error reporting
  • Security, fraud, and legal compliance
  • You
  • The third-party platforms to which you connect
  • Service providers
  • Our affiliates
  • Entities for legal purposes
  • Entities for sales or transfer of business or assets

Information from Bose Retail stores

Such as mobile and video analytics about your shopping behaviors when in our retail stores, and information about your device when you choose to connect your device to digital displays in retail stores.

  • Personalize your experience and customize the Services
  • Improve the Services
  • Understand your interests and engage in research, analysis, and reports
  • Our marketing and advertising purposes
  • Security, fraud, and legal compliance
  • You
  • Your devices
  • Service providers
  • Our affiliates
  • Entities for legal purposes
  • Entities for sales or transfer of business or assets

Research

If you choose to participate in a Bose research study related to our products and services, information provided in connection with such research.

  • Facilitate and complete the research study
  • Communicate with you
  • Improve the Services
  • Understand your interests and engage in research, analysis, and reports
  • Bug detection and error reporting
  • You
  • Service providers
  • Our research partners
  • Entities for legal purposes
  • Entities for sales or transfer of business or assets

Mobile device information and identifiers

Such as IP address; browser type and language; operating system; platform type; device type; software and hardware attributes; and unique device, advertising, and app identifiers.

  • Provide the Services and customer service
  • Personalize your experience and customize the Services
  • Improve the Services
  • Understand your interests and engage in research, analysis, and reports
  • Our marketing and advertising purposes
  • Bug detection and error reporting
  • Security, fraud, and legal compliance
  • You (through your device)
  • Advertising providers
  • Analytics providers
  • Cookies and tracking technologies
  • Our affiliates
  • Service providers, including online advertisers, ad networks, and advertising partners that assist with our online advertising activities
  • Our affiliates
  • Marketers
  • Entities for legal purposes
  • Entities for sales or transfer of business or assets

Bose device information

Such as product serial number or model number, MAC address, Wi-Fi signal strength, firmware version, device IDs, usage information, service tokens, diagnostic information, and environmental data.

  • Provide the Services and customer service
  • Personalize your experience and customize the Services
  • Improve the Services
  • Understand your interests and engage in research, analysis, and reports
  • Our marketing and advertising purposes
  • Bug detection and error reporting
  • Security, fraud, and legal compliance
  • You (through your device)
  • Cookies and tracking technologies
  • Our affiliates
  • Service providers
  • Our affiliates
  • Entities for legal purposes
  • Entities for sales or transfer of business or assets

Internet network and device activity data

Such as information about files you download, domain names, landing pages, browsing activity, content or ads viewed and clicked, dates and times of access, pages viewed, forms you complete or partially complete, search terms, uploads or downloads, referral and exit URLs; and other web usage activity and data logged by our web servers.

  • Provide the Services and customer service
  • Communicate with you 
  • Personalize your experience and customize the Services
  • Improve the Services
  • Understand your interests and engage in research, analysis, and reports
  • Our marketing and advertising purposes
  • Bug detection and error reporting
  • Security, fraud, and legal compliance
  • You (through your device)
  • Advertising providers
  • Analytics providers
  • Cookies and tracking technologies
  • Our affiliates
  • Service providers, including online advertisers, ad networks, and advertising partners that assist with our online advertising activities
  • Our affiliates
  • Marketers
  • Entities for legal purposes
  • Entities for sales or transfer of business or assets

Geolocation information

Such as city, state, and ZIP code associated with your IP address or derived through Wi-Fi triangulation; and precise geolocation information from GPS-based functionality on your mobile devices, with your permission in accordance with your mobile device settings.

  • Provide the Services and customer service
  • Personalize your experience and customize the Services
  • Improve the Services
  • Understand your interests and engage in research, analysis, and reports
  • Our marketing and advertising purposes
  • Bug detection and error reporting
  • Security, fraud, and legal compliance
  • You
  • You (through your device)
  • Advertising providers
  • Analytics providers
  • Marketers
  • Our affiliates
  • Service providers, including online advertisers, ad networks, and advertising partners that assist with our online advertising activities
  • Our affiliates
  • Entities for legal purposes
  • Entities for sales or transfer of business or assets