Great video deserves great sound — but too often, it falls short. Dialogue gets buried. Effects overwhelm. The moment loses its magic. That’s why Bose created Cinema Mode — a new listening experience powered by Bose’s spatialized audio that transforms any video into something cinematic.

Launching with the new QuietComfort Ultra Headphones (2nd Gen) and QuietComfort Ultra Earbuds (2nd Gen), Cinema Mode turns any screen into a cinematic experience. It brings sharper voices, layered effects, and a sense of spaciousness that makes everything you watch feel bigger, clearer, and more alive.

Cinema Mode brings Bose Immersive Audio into a new space — video. Switch it on, and everything you watch feels elevated: dialogue rises above the mix, effects unfold with intention, and the sense of scale makes even short clips feel more cinematic. It isn’t limited to one setup or one type of content. From a movie on the couch to streaming music videos on your phone, the experience follows wherever you go.

Cinema Mode debuts with the new QuietComfort Ultra Headphones (2nd Gen) and QuietComfort Ultra Earbuds (2nd Gen). They combine breakthrough sound with a design that feels as deliberate as it looks: polished metal yolks, plush ear cushions built for long sessions, and an inlaid logo that reflects the refinement behind every detail.

For those who obsess over the nuance of a mix or the precision of a soundtrack, gear should never get in the way. With Cinema Mode, sound pulls you in, these spatial headphones disappear into comfort, and your focus stays entirely on the story in front of you.

Most listening modes try to do everything at once, often blurring the parts of the mix that matter most. Cinema Mode was engineered with focus, built to address common frustrations like muffled dialogue, uneven effects, and sound that feels confined. Instead, it transforms stereo into a spacious 3D soundstage powered by Bose’s spatialized audio, creating a cinematic experience that feels deliberate and natural.

On the QuietComfort Ultra Headphones (2nd Gen) and QuietComfort Ultra Earbuds (2nd Gen), Cinema Mode is ready to use right out of the box. Simply open the Bose app, go to Modes, and toggle Cinema Mode. That’s it. No calibration or complicated setup.

From there, the headphones or earbuds automatically adjust for the type of content you’re watching. It works seamlessly in the background so you can just sit back and enjoy your show, movie, or highlight reel with audio tuned for the experience.

Cinema Mode enhances all kinds of video, but it shines in these formats:

• Movies and TV shows: Cinema Mode keeps dialogue front and center, even in fast-moving action sequences or complex soundtracks. Explosions and effects expand outward, but they never wash over the story.
• Concert films or music videos: With Cinema Mode, every instrument and vocal line has space to breathe. Guitars, drums, and backing vocals separate naturally while the crowd spreads wide to your sides. It feels closer to the atmosphere of a live venue, where you can pick out both the performance and the energy of the audience.
• Sports broadcasts: The sound of the game becomes more engaging with the crowd swelling naturally around you. Whistles, commentary, and gameplay details stay distinct, so the energy of the stadium reaches you without blurring the action. Even at home, the mix feels closer to being there in person.
• Documentaries: Cinema Mode opens up the full texture of soundscapes. In a nature program, you’ll hear the layered calls of wildlife stretching outward, while narration stays crisp in the foreground. Oceans, forests, or city streets feel more dimensional, giving educational content greater presence and impact.
• Short-form clips: Even everyday videos feel richer and more polished. Voices cut through clearly while background sound gains depth instead of flattening into noise. From quick highlights to social content, Cinema Mode adds a sense of clarity and space that makes casual watching more engaging.